Why Was Hikemore Born? Uncovering the 'Adventure Dreams' Story Behind a Functional Local Brand
Born from a Love
The video "HIKEMORE A STORY: WHY TODAY?" presents an elegant narrative about the foundation of the Hikemore brand. This brand was born from a deep love for adventure.
However, its purpose doesn't stop there. Hikemore aims to transcend traditional outdoor boundaries, ensuring everyone can imagine and feel the essence of adventure within themselves, even when they are busy with activities in the city. This is what makes Hikemore relevant for urban travelers who need multifunctional products.
A Journey Since 2015
This brand started in 2015. Our first step into the world of travel and adventure gear was known as Razor Travelware.
From the beginning, our vision was clear: to create something tough, cool, and functional. This vision later distilled into a philosophy that is still firmly held today, ensuring Hikemore products adhere to the principle of simplicity through multifunctionality.
Hikemore Product DNA
Hikemore explicitly outlines three philosophical pillars that form the foundation and DNA for every product they create. These three pillars are the answer to the modern adventurer's need for a balance between performance and style:
1. Durability
The first pillar is Durability. Hikemore products are designed to be tough. This aligns with the brand's identity as a provider of reliable gear, from the hustle and bustle of daily commuter journeys to rugged mountain terrain.
2. Functional (Versatility)
Functional is the second key pillar. Products are made with maximum functionality in mind. For example, bags are designed with strong materials, have many compartments, but remain lightweight. The goal is for one bag to be suitable for outdoor activities in the mountains as well as office activities. This really addresses the pain point of an audience looking for flexible products for various activities.
3. Fashionable (Style)
The last pillar, Fashionable, ensures Hikemore products remain elegant and stylish. This supports the brand's position as a durable, functional, and fashionable choice for adventures and the needs of the urban traveler.
"All these products are a source of pride as products made in Indonesia."
Selling 'Experience', Not Just Gear
At its core, Hikemore isn't just selling outdoor gear, but an Experience. Experience here is understood as a vast and limitless experience.
We see our products as a loyal companion, a steadfast friend who always accompanies every step from the hustle and bustle of the city to the quiet of the highest peaks. This is an affirmation of Hikemore's brand positioning as a bridge between urban lifestyle and the spirit of adventure.
Adventure Dreams: A Loyal Companion Every Step of the Way
By adhering to the philosophy of Durability, Functionality, and Fashionability, Hikemore not only provides products but also inspires. Our products are designed to support all your Adventure Dreams, whether you're behind the wheel of a 150cc motorcycle in the city or traversing a hiking trail.
Find your loyal companion that prioritizes simplicity through multifunctionality only in Hikemore's latest collection.
