Why Was Hikemore Born? Uncovering the 'Adventure Dreams' Story Behind a Functional Local Brand
Born from Love
The video "HIKEMORE A STORY: WHY TODAY?" presents an elegant narrative about the foundations of the Hikemore brand. This brand was born from a deep love of adventure .
However, the goal doesn't stop there. Hikemore aims to transcend the boundaries of traditional outdoor gear, ensuring everyone can imagine and experience the essence of adventure, even while busy with their activities and activities in the city. This is what makes Hikemore relevant to the urban traveler audience who needs multifunctional products.
Journey from 2015
This brand started in 2015. Our first step in the world of travel and adventure equipment was known as Razor Travelware.
From the beginning, our vision was clear: to create something tough, cool, and functional . This vision has culminated in a philosophy we hold dear to this day, ensuring Hikemore products adhere to the principle of simplicity through multifunctionality .
Hikemore Product DNA
Hikemore clearly outlines three philosophical pillars that serve as the foundation and DNA of every product they create. These three pillars address the modern adventurer's need for a balance between performance and style:
1. Durability
The first pillar is durability . Hikemore products are designed to be tough. This aligns with the brand's identity as a provider of reliable gear, from the hustle and bustle of daily commuting to the rugged terrain of the mountains.
2. Functional (Versatility)
Functionality is the second key pillar. Products are designed with maximum functionality in mind. For example, bags are designed with strong materials, have multiple compartments, yet remain lightweight. The goal is to ensure a single bag is suitable for both outdoor activities in the mountains and office use. This effectively addresses the pain point of audiences seeking flexible products for various activities.
3. Fashionable (Style)
The final pillar, Fashionable , ensures Hikemore products remain elegant and stylish . This supports the brand's position as a durable, functional, and fashionable choice for both adventure and urban travelers .
"All these products are a source of pride as Indonesian products."
Selling 'Experience', Not Just Equipment
At the heart of Hikemore is not just selling outdoor gear, but rather selling an experience. Experience here is defined as a vast and limitless experience.
We view our products as loyal companions , always accompanying us every step of the way, from the hustle and bustle of the city to the serenity of the highest peaks. This affirms Hikemore's brand positioning as a bridge between urban lifestyle and the spirit of adventure.
Overcoming the 'Postpone It Later' Problem: Why the First Step of Your Adventure Should Start Today
Adventure Dreams: A Loyal Companion Every Step of the Way
Adhering to the philosophy of Durability, Functionality, and Fashionability, Hikemore not only provides products but also inspires. Our products are designed to support your every adventure dream , whether you're behind the wheel of a 150cc motorcycle in the city or on a hiking trail.
Find your loyal companion who prioritizes simplicity through multifunctionality only in the latest Hikemore collection.
